Stable0x

Conference-focused branding & website

About

Stable0x is a new stablecoin designed to ensure stability and reliability in the rapidly changing crypto world.

Stable0x offers a stable digital asset backed by real-world collateral, Acting as a bridge between traditional finance and decentralized ecosystems.

Our tasks were to develop a strong brand identity that communicates the core values of stability, trust, and innovation of Stable0x, and to design a user-friendly and visually appealing website that effectively conveys its unique value proposition and benefits.

Services

Branding

Web Design

Art Direction

Investment level

Bootstrapped

Industry

Web3, Crypto, Blockchain

Challenge

This site is created pitch at live conferences, personal shares, investors gatherings, and other presentetaional formats.

It was not used with any unorganic traffic, thus had to be structured accordingly.

B2B Investors are tired of Web3. The focus had to be on clean visuals to add transparency to a new brand (it had to be inviting and look credible from the first side).

Branding

Stable0x had to differenciate. In 2023 you can’t surprise anyone with the new digital coin, yet we still had to give the “Johnny it’s revolution” vibe because well, it is!

The marketplaces where the coin was listed had a unified format of currency bars.

We had to make the design that would fit into this format but clearly stand out in the huge list of other coins.

So we chose the fonts & spacings that are easy to read from the distance and via printed materials

The case shares an untypical combination of colours to show how any blockchain currency in the world can be applicable and fit under Stable0x’s coin.

It had to be organically welcoming. We chose round shapes to comfort the eye of (lets be honest) mostly distrustful audience.

This idea worked out and affected the whole design system, hence the UI kit.

UX/UI

Structure Cart Blanche

We had full creative freedom for the structure - “le cart blanche”. The site is meant to be used via direct references rather than non-organic traffic and cold audience.

As easy as possible - we talked to a few investors that regularly attend crypto conferences, and asked them to show us their invesment portfolios, haha

No, seriously, we found a few nameless coins that pitched themselves with LPs like the one requested by client, noted the core values that they pointed out, and used them as the best practice when strucuting architecture & navigation.

We ended up with a custom content structure to keep the B2B audience more engaged section by section. First as a sketch - then as the website validated with the TA.